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So why do we have a revenue shortfall?

A first step may be to look at changes in total revenue by segment, so that we can better understand which customer segments are delivering value to the business over time. Look a little closer at what may be the culprit by drilling into the "Wholesale Liquor and Beverage" segment. You can also deepen your analysis by drilling into product, region, and sales rep using the other charts. Keep in mind that your selections here will carry through to other tabs.